Recent Bookmarks from the Business Librarian
Databases for Marketing
-
Business Source Premier
Business Source Premier provides full text for nearly 3,300 scholarly business journals, including full text for more than 1000 peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 300 of the top scholarly journals dating as far back as 1922. This database is updated on a daily basis via EBSCOhost.
Coverage Dates: 1965 - present -
Mintel Market Research Reports
Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Users will need to create a profile to use the database.
-
Mint Global
Mint Global provides access to four versatile databases that together allow flexible and intuitive searching of over forty data sources to enable effective discovery of a wealth of information on 40 million companies around the world.
-
NetAdvantage
A collection of 11 Standard & Poors databases, including Bond Guide, Corporation Records, Industry Surveys, Mutual Fund Reports, The Outlook, Stock Guide, Stock Reports and others.
Full-text and data: Current
Top Marketing Journals
Last Update: 02 Jan 16:18
