Oregon State University Libraries Interactive Course Assignment Pages

Marketing information

Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles. You can repeat the search in news and other databases.

You will first need to create a profile with your email address.
Do a quick search on the name of your store or select advanced searh and limit to a category (ex: clothing) and region (ex: US)
Save your searches and return to them later.

Market Research Library (U.S. Dept. of Commerce)

Register and create a login and password in order to look at the reports.

Course Librarian

Librarian: Loretta Rielly
Office Location: Valley Library, 4th floor
Office Hours: Tuesdays: 3:00 - 4:30 or by appointment
Chat: vlibloretta
Email: Click to reveal email

Course Assignment

Develop a marketing plan for an apparel firm. The assignment includes:
- selecting a company
- getting information about the company from trade publications, reference materials, and the web
- analyzing the company's marketing mix and internal and external markets

Articles in Trade Publications

Business Source Premier

Lexis/Nexis Academic

Company Information

Business Source Premier Choose "Company Profiles" from the menu.

Reference USA

LexisNexis Academic Choose Business

Professor Pedersen Recommends

California Apparel News. HD 9940.U3 C31 5th floor

WWD (online in LexisNexis)

DNR: Daily News Record (online in LexisNexis)

Earnshaws. TT 635.E21 1st floor