DHE 470: Retail Merchandising

Course Librarian
Reports and Surveys

Mintel Market Research Reports 

Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles.  You can repeat the search in news and other databases.

Market Research Library (U.S. Dept. of Commerce)

Register and create a login and password in order to look at the reports.  

 

 

Articles in trade magazines, business journals and newspapers

Business Source Premier

LexisNexis Academic  

Select Business / Sources / Industry to limit to trade publications in the clothing or retail industry. 

Wall Street Journal

 

 

 

Retail Mix Analysis: Finding Secondary Sources
Studying in Valley Library
Information for specific retailers

Hoover's Online

Company, industry, and market information for 14 milion private and public companies.  Not all information is freely available, but you will find much that is useful.  Hoover's Reports are also available on the LexisNexis Academic database.  (Select Businessompany Profiles.  Use the sources pull-down menu to select Hoover's.)

Reference USA

Information on more than 12 milion U.S. businesses.