DHE 370: Textile and Market Apparel Analysis

Professor Pedersen Recommends

Wed, 16 Jul 2008 23:05:04 -0700

California Apparel News. HD 9940.U3 C31 5th floor

WWD (online in LexisNexis)

DNR: Daily News Record (online in LexisNexis)

Earnshaws. TT 635.E21 1st floor

Textile World (online in Business Source Premier)

Valley Library at night

Wed, 16 Jul 2008 23:05:04 -0700

Course Assignment

Tue, 29 Jul 2008 16:10:03 -0700

Develop a marketing plan for an apparel firm. The assignment includes:

selecting a company
getting information about the company from trade publications, reference materials, and the web
analyzing the company's marketing mix and internal and external markets

Marketing, Industry, and Company Data

Mon, 18 Aug 2008 11:16:39 -0700

Mintel Market Research Reports

Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles. You can repeat the search in news and other databases.

You will first need to create a profile with your email address.
Do a quick search on the name of your store or select advanced searh and limit to a category (ex: clothing) and region (ex: US)
Save your searches and return to them later.

Market Research Library (U.S. Dept. of Commerce)

2002 Economic Census Industry Series Report: Retail Trade

EDGAR, SEC Filings and Forms Includes 10K and other forms publicly-traded companies file with the government. Data on specific companies.

Standard & Poor's NetAdvantage

Reference USA Information on more than 12 million US businesses

Style Guides

Tue, 02 Sep 2008 14:36:36 -0700

APA Citation Style
Citation Machine A bibliography maker that produces citations in APA format. You're still responsible for checking accuracy though

See Keeping Current with Research for information about RSS feeds, bibliography managers, search alerts, and more.

Subject Librarian

Mon, 21 Sep 2009 17:03:50 -0700

Loretta Rielly

Find Books: Catalogs

Thu, 01 Oct 2009 13:10:24 -0700

OSU Libraries Catalog

Summit (Orbis Cascades) Catalog
Academic libraries in Oregon and Washington. Request books not at OSU (or checked out) and have them sent here in 3-4 working days

Suggest books you'd like the library to purchase.

Borrowing from other libraries

Thu, 01 Oct 2009 13:11:33 -0700

Books:

First see if a book is available through Summit. If it's not, request it through WorldCat.

Articles in journals:

Request through InterLibrary Loan. Articles are delivered electronically, so the turnaround time is often 24 hours or less but may take up to 5 working days.