DHE 470: Retail Merchandising

Retail Mix Analysis: Finding Secondary Sources

Wed, 16 Jul 2008 23:05:04 -0700

Collect information on the customer market served and the retail mixes used by each retailer. Collect information by consulting secondary sources (i.e., newspaper, trade magazines and business research articles about the stores, about industry trends, etc.)

Note: In the case of small independently owned stores where no information is available about the specific store, you can still find valuable information and analysis about the store format and category of merchandise.)

Studying in Valley Library

Wed, 16 Jul 2008 23:05:04 -0700

Reports and Surveys

Tue, 02 Sep 2008 14:16:13 -0700

Mintel Market Research Reports

Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles. You can repeat the search in news and other databases.

You will first need to create a profile with your email address.
Do a quick search on the name of your store or select advanced searh and limit to a category (ex: clothing) and region (ex: US)
Save your searches and return to them later.

Market Research Library (U.S. Dept. of Commerce)

Subject Librarian

Mon, 21 Sep 2009 17:03:50 -0700

Loretta Rielly

Find Books: Catalogs

Thu, 01 Oct 2009 13:10:24 -0700

OSU Libraries Catalog

Summit (Orbis Cascades) Catalog
Academic libraries in Oregon and Washington. Request books not at OSU (or checked out) and have them sent here in 3-4 working days

Suggest books you'd like the library to purchase.

Borrowing from other libraries

Thu, 01 Oct 2009 13:11:33 -0700

Books:

First see if a book is available through Summit. If it's not, request it through WorldCat.

Articles in journals:

Request through InterLibrary Loan. Articles are delivered electronically, so the turnaround time is often 24 hours or less but may take up to 5 working days.

Information for specific retailers

Mon, 19 Oct 2009 17:03:01 -0700

Business Source Premiere. Click on Company Profiles on the right hand panel.

Hoover's Online

Company, industry and market information for 14 million private and public companies. Not all information is available for free, but you will fund much that is useful.

Articles in trade publications

Mon, 19 Oct 2009 17:04:28 -0700

Business Source Premier

LexisNexis Academic Select Business / Sources / Industry to limit to trade publications in the clothing or retail industry.

Wall Street Journal