BA 260: Introduction to Entrepreneurship with Robert Garrett

Market Research

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:45:06 -0700

Mintel Market Research Reports Market research information relating to consumer goods and services. Information is gathered from original market research, analysis of official data and surveys and is then packaged into reports. Each report follows a similar format, including sections on market, suppliers, trends, etc. In addition information is provided on social, econmics, and demographic trends and marketing news.

Business Source Premier Click on Market Research Reports or SWOT analysis on the right hand panel.

Lifestyle market analyst (a book) This popular marketing tool contains three profile sections: 1) Market Profiles -an overview of the demographics and lifestyle interests of the adult population/households in the 210 U.S. DMA (Designated Market Areas) markets; 2) Lifestyle Profiles -demographic and related lifestyle interest information for over 70 lifestyle interests; and 3) Consumer Segment Profiles, - characteristics of households that fit certain demographic and economic criteria. A fourth section lists consumer magazines and direct marketing lists targeted to each lifestyle interest.

Tablebase Provides international data, including market share, company and brand rankings, industry and product forecasts, production and consumption statistics, imports and exports, usage and capacity, number of users/outlets, trends and demographics.

Industry Information

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:45:06 -0700

Standard and Poor's NetAdvantage Searchable S&P full text publications: Bond Guide; Corporate Records; Divident Record; Earnings Guide; Industry Surveys; Mutual Fund Reports; the Outlook; Register of Corporations, Directors and Executives; Security Dealers of North America; Stock Guide; and Stock Reports. Choose Industries from the top menu bar.

Business Source Premier Click on Industry Profiles on the right hand panel.

Mint Global provides worldwide business information about industries and companies.

Economic Census 2002 Reports on many industries.

Industry Portals Links to many industry websites and associations

Industry Center from Yahoo!

Additional industry bookmarks from the business librarian.

LibraryFind Search for Business

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:45:06 -0700

Patent Searching

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:45:06 -0700

You can begin your patent search using Google Patent Search

If this doesn't produce the results you need, the engineering librarian has put together a web resource guide on how to conduct a thorough patent search, US Patent Searching

Locating Annual Reports

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:45:06 -0700

Usually you can access annual reports by visiting a company's homepage and searching on their website.

However, if this doesn't work, here are two resources that might help you in your search:

AnnualReports.com
This free service allows users to review an annual report in an easy and convenient manner. They claim to have the most complete and up-to-date listings of annual reports on the internet.

Wall Street Annual Reports
This is a free service, and is sponsored by the hundreds of companies participating in the Annual Reports Service.

Journal, Magazine, and Newspaper Articles

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:45:06 -0700

You can search the libraries' online databases such as Business Source Premier which covers full text articles from business journals, magazines, and newspapers. You can search by keyword, author, subject, title, etc. Please note that not all of the business journals the library subscribes to are found in this database.

LexisNexis Academic Full text articles from international and US national, state and local news sources, as well as specialized business and industry information.

Wall Street Journal Searches full-text of articles from 1986 until the present. Does not include advertisements or daily stock prices.

Companies and Competitors

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:45:06 -0700

LexisNexis Academic

Choose Business in the top toolbar.
Type in the company name or ticker symbol to search for a Company Dossier. Hit search. Select the company you are interested in researching.
Somewhere on the results page you'll also find a box labeled "Key Competitors" (most likely in the lower-right)

Business Source Premier Click on Company Profiles in the right hand navigation bar to view Datamonitor Company Profiles

Mint Global provides worldwide business information about industries and companies (both private and public).

Standard & Poor's NetAdvantage Choose "Companies" from the top menu bar (includes only companies in the S&P 500).

Google Finance lists "Related Companies" in each company profile.

Photo from flickr: daleberts

Citing Your Sources

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:45:06 -0700

APA Style:

An online guide from Purdue.

Citation Machine (choose APA on the left).

MLA Style:

An online gude from Purdue.

Citation Machine (choose MLA on the left).

Venture Capital and Angel Investors

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:45:06 -0700

The Funded
Designed to help early stage entrepreneurs, fast growth entrepreneurs, and entrepreneurs looking to do diligence on funds before they execute funding arrangements and Board seats.

Applied Disruption
Listing of venture capital blogs

Angel Capital Association
North America's professional alliance of angel groups

Course Instructor

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Tue, 17 Mar 2009 10:48:22 -0700

Robert Garrett, PhD

Demographic Data

Laurie.Bridges@oregonstate.edu (Laurie Bridges) — Mon, 20 Apr 2009 11:12:05 -0700

Demographic data from American Fact Finder

Information about towns in Oregon (including Portland) in the Oregon Rural Explorer

Income data from the Current Population Survey

Consumer Spending data from Consumer Expenditures Surveys

Statistical Abstract of the US The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.

Guide to Market Segmentation A list of useful books about market segmentation from the library of congress. In the right-hand column select your topic (lifestyle link is particularly useful). If any of the books look useful check the OSU library catalog to see if we have the book, if not, make sure to check the Summit Library catalog -- when you "request" a book from the Summit catalog it will be at the Valley Circulation desk within three business days.

StateMaster Compares statistics between different states in the US -- for example you can compare the percentage of toothless Americans over 65 years of age in every state.

Photo from flickr: erewhon