Course Librarian
- Librarian: Loretta Rielly
- Office Location: Valley Library, 4th floor
- Office Hours: Tuesdays: 3:00 - 4:30 or by appointment
- Contact: vlibloretta
- Email: Click to reveal email
Professor Pedersen Recommends
California Apparel News. HD 9940.U3 C31 5th floor
WWD (online in LexisNexis)
DNR: Daily News Record (online in LexisNexis)
Earnshaws. TT 635.E21 1st floor
Textile World (online in Business Source Premier)
Style Guides
Citation Machine A bibliography maker that produces citations in APA format. You're still responsible for checking accuracy though.
See Keeping Current with Research for information about RSS feeds, bibliography managers, search alerts, and more.
Marketing information
Mintel Market Research Reports
Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles. You can repeat the search in news and other databases.
- You will first need to create a profile with your email address.
- Do a quick search on the name of your store or select advanced searh and limit to a category (ex: clothing) and region (ex: US)
- Save your searches and return to them later.
Market Research Library (U.S. Dept. of Commerce)
Register and create a login and password in order to look at the reports.
Course Assignment
Develop a marketing plan for an apparel firm. The assignment includes:
- selecting a company
- getting information about the company from trade publications, reference materials, and the web
- analyzing the company's marketing mix and internal and external markets
Company Information
Business Source Premier Choose "Company Profiles" from the menu.
LexisNexis Academic Choose Business
Book Catalogs
Summit (Orbis Cascades) Catalog Search catalogs of other libraries and have books not at OSU sent here in 3-4 days.
Valley Library at night
Last Update: October 03, 2007 16:46
